According to that apple brand (you may have heard of it), great design is emotional, innovative and creates meaning.

You probably saw this last year but if you haven’t, it’s a must see…

Good design is important to…

  • Differentiate your product or service. Look unique so people can set you apart from the competition.
  • Visual design is a method of communication. How much do you value communication? For a first time consumer, the design is the only way of knowing what their options “look like”. It’s their first impression.
  • Put a purpose or organization to the flow of information.
  • Play a role in making the world what it is (conceptually and aesthetically).
  • Express who you are, why you’re here, how you’re unique and how you can make a difference.

Ask yourself: If someone didn’t speak the same language, would a person looking at your logo/site get the idea of who you are and what you stand for?