# Georgia Sapounas

> VP, AI Strategy & Transformation at Rock Entertainment Group. Digital, growth and loyalty marketer. Speaker. Former Canadian National Team skater. Digital leader across three Olympic Games and the NBA.

Georgia Sapounas is VP, AI Strategy & Transformation at Rock Entertainment Group (Cleveland Cavaliers, Cleveland Sirens, Cleveland Monsters, Cleveland Charge and Rocket Arena), where she builds the systems, education and governance that help teams adopt AI across the organization. She was the architect of Cavs Rewards, a first-of-its-kind loyalty platform in professional sports, and led digital for Team Canada across three Olympic Games. Her work builds scalable systems that strengthen direct relationships between teams, partners and fans. Before digital, she spent nearly a decade on the Canadian National Team, a 4x National Champion and World Bronze Medallist.

## Pages
- [About](https://georgiasapounas.com/about/): Bio, track record, education, and quick answers.
- [AI OS](https://georgiasapounas.com/ai-os/): The operating system for organizational AI adoption Georgia built at Rock Entertainment Group.
- [Work](https://georgiasapounas.com/work/): Case studies: Cavs digital products, Olympic.ca, Canadian Olympic Club, We Are Winter, @TeamCanada.
- [Speaking](https://georgiasapounas.com/speaking/): 48 engagements with the full list by year, plus talk themes.
- [Press kit](https://georgiasapounas.com/press/): Short, medium and long bios, headshots, quick facts.
- [Writing](https://georgiasapounas.com/writing/): Writing and archive.
- [Contact](https://georgiasapounas.com/contact/): Email and social profiles.

## Work (case studies)
- [Cavs Rewards](https://georgiasapounas.com/work/cavs-rewards/): The first open-loop, card-linked loyalty program in major league sports. Fans earn points on everyday shopping and redeem them for experiences only the Cavs can offer.
- [GameDay+ and Cavs digital products](https://georgiasapounas.com/work/cavs-gameday/): A second-screen app, a loyalty ecosystem and an executive ticket dashboard for the Cleveland Cavaliers.
- [Olympic.ca, a constant evolution](https://georgiasapounas.com/work/olympic-ca/): A mobile-first, responsive relaunch that took mobile traffic from 15% to 72%.
- [Canadian Olympic Club](https://georgiasapounas.com/work/canadian-olympic-club/): The first gamified, social-login fan club for any National Olympic Team. Nearly half a million registered fans.
- [We Are Winter, Sochi 2014](https://georgiasapounas.com/work/we-are-winter/): Team Canada's most iconic campaign. #WeAreWinter was the most used hashtag of Sochi 2014 after #Sochi2014.
- [@TeamCanada content and platform partnerships](https://georgiasapounas.com/work/team-canada-social/): Seven years, three Games, and social channels that grew from 200K to 2 million.

## Key facts
- Current role: VP, AI Strategy & Transformation, Rock Entertainment Group (Cleveland Cavaliers, Cleveland Sirens, Cleveland Monsters, Cleveland Charge, Rocket Arena).
- Previously: Digital Products, Innovation & Fan Experience at the Cleveland Cavaliers (2020 onward); Digital Fan Experience & Content at the Canadian Olympic Committee (2013–2020, Sochi 2014, Rio 2016, PyeongChang 2018); BMO, OREA, lululemon athletica.
- Athlete: 4x Canadian National Champion, synchronized skating; World Bronze Medallist, synchronized skating. Almost a decade on the Canadian National Team.
- Education: University of Toronto (Visual Culture, Communication and Information Technology); Sheridan College (Diploma, Digital Communications); Smith School of Business at Queen’s University (Queen’s Executive Education, Business Administration and Management).
- Speaking: 48 engagements; Available for keynotes, executive workshops and leadership offsites.
- Contact: hey@georgiasapounas.com

## Machine-readable data
- [georgia.json](https://georgiasapounas.com/data/georgia.json): person, roles, stats, links
- [work.json](https://georgiasapounas.com/data/work.json): case studies
- [speaking.json](https://georgiasapounas.com/data/speaking.json): every engagement
- [faq.json](https://georgiasapounas.com/data/faq.json): common questions with answers
- [llms-full.txt](https://georgiasapounas.com/llms-full.txt): all site content in one file

## Elsewhere
- [LinkedIn](https://www.linkedin.com/in/georgiasapounas)
- [Instagram](https://www.instagram.com/georgiasap)
- [AI & leadership](https://itsgeorgia.ai)
- [Win at Life](https://winatlife.co)
- [Art x Georgia](https://artxgeorgia.com)
- [G Travels](https://gtravels.ca)