Speaking Highlights
Throughout the years
International Olympic Committee (IOC) Marketing Seminar
Rome, Italy
I was given the pleasure of speaking to all the National Olympic Committee marketing leaders about branded content during the Olympic Games and social platform partnerships that bring new revenue into the business, help amplify our content, creative innovative new initiatives to engage fans on the world’s largest sporting event stage.
International Olympic Committee (IOC) Marketing Seminar
Rome, Italy
I was given the pleasure of speaking to all the National Olympic Committee marketing leaders about branded content during the Olympic Games and social platform partnerships that bring new revenue into the business, help amplify our content, creative innovative new initiatives to engage fans on the world’s largest sporting event stage.
Leaders Week - The Ultimate Fan Experience
New York City, USA
I spoke at two events this week. The first one being at SAP’s Data & Analytics Conference. I spoke about the Canadian Olympic Club, a next generation digital fan club – driven by social login and gamification. The data and insights it provided (by our half a million registered fans) led us to more efficient media targeting and improved audience research as we segment & personalize content for our audience.
The second speaking engagement was about our branded content social media valuation at the PyeongChang 2018 Olympic Games.
Leaders Week - The Ultimate Fan Experience
New York City, USA
I spoke at two events this week. The first one being at SAP’s Data & Analytics Conference. I spoke about the Canadian Olympic Club, a next generation digital fan club – driven by social login and gamification. The data and insights it provided (by our half a million registered fans) led us to more efficient media targeting and improved audience research as we segment & personalize content for our audience.
The second speaking engagement was about our branded content social media valuation at the PyeongChang 2018 Olympic Games.
RECENT SPEAKING ENGAGEMENTS
– Sports & Entertainment: Breaking into the Industry – November 2019 in Toronto
– Retail Loco – October 2019 in Atlanta, Georgia
– IOC Marketing Seminar – September 2019 in Rome, Italy
– Sports Analytics Conference – June 2019 in Toronto
– Data Marketing Toronto – Location Based Marketing – November 2018 in Toronto
– Ryerson – Social Media & Sports – September 2018 in Toronto
– Leaders Week – SAP Data & Analytics Conference – May 2018 in New York City, New York
– Leaders – The Ultimate Fan Experience – May 2018 in New York City, New York
– Canadian Marketing Association Calgary – Going For Gold: How Team Canada catered to the rise of the mobile, digital fan – May 2018, Facebook Live
– USports – May 2018, Toronto
– XLIVE Data & Analytics Summit – April 2018 in Los Angeles, California
– Twitter’s #WinningTheOlympics – January 2018, Toronto
– The Post Forum – November 2017 in Calgary, Alberta
– Canadian Olympic Team PyeongChang 2018 Partner Learning Experience – October 2017 in Toronto
– 2017 Chief Marketing Officer Leadership Forum – September 2017 in Toronto
– Hashtag Sports – June 2017 in New York City, New York
– Olympic Lab – May 2017 in Calgary, Alberta
– Data and Analytics Summit – April 2017 in Los Angeles, California
– 2017 Alberta Sport Connection Conference – April 2017 in Banff, Alberta
– Canadian Olympic Team, Partner Learning Experience, Digital Feature – March 2017, Toronto
– 2017 CMO Virtual Event: Driving Innovation in the Digital Era – March 2017
– Women’s Leadership Symposium – March 2017
– Endless career possibilities – A conversation for Grade 8s – December 2016, Brampton
– Sponsorship Toronto – October 2016
– Public Sector Social Media Conference – October 2016 at the Fairmont Chateau Laurier, Ottawa
– Sports and Social Podcast – June 2016
– Business in Sport Summit – May 2016 in Austin, Texas
– Digital Olympic Games Panel – Ryerson University – February 2016
– Olympic Excellence Series – December 2015 in Toronto
– A Golden Social Strategy: How Team Canada Digitally connects with consumers [Webinar] – September 2015
– OHA’s Social Media Conference – January 23, 2015 at the Renaissance Downtown Toronto
– Public Sector Social Media conference – October 2014 at the Ottawa Convention Centre
– CCPRF Bootcamp – April 2014
– Third Tuesday Toronto – November 2013
– Third Tuesday Ottawa – November 2013
– Diving into Team Canada’s Content Strategy – University of Toronto – October 2013
– LBMA Toronto – Tap That Screen – Panel – October 2013
Interested in arranging a speaking engagement?
A few tweets from my speaking events
Interested in arranging a speaking engagement?