We Are Winter, Sochi 2014

Managed the Canadian Olympic Team’s digital fan experience for Sochi 2014 including all digital touch points of our We Are Winter campaign.

  • Launched Team Canada‚Äôs most iconic campaign, We Are Winter, based off the insight that Canada & Winter go hand-in-hand, giving us grit unlike many other countries. This campaign gave Canada so much swagger as we went on to have our best-ever Olympic appearance in history.

  • #WeAreWinter, most used hashtag globally during Sochi 2014 (after #Sochi2014)

  • Formed first sports x tech (social platform) partnership in Canada with Twitter, arranging for verification of all athletes (fueling the hashtag), and various unorthodox opportunities not available to a brand without that formal partnership.

Canadian Olympic Committee