Work
Work that moved people.
Digital products, fan experience, content, loyalty, growth marketing, innovation and digital partnerships for the Canadian Olympic Team and the Cleveland Cavaliers, and now AI. For the AI work, see AI OS.
Cavs Rewards
The first open-loop, card-linked loyalty program in major league sports. Fans earn points on everyday shopping and redeem them for experiences only the Cavs can offer.
GameDay+ and Cavs digital products
A second-screen app, a loyalty ecosystem and an executive ticket dashboard for the Cleveland Cavaliers.
Olympic.ca, a constant evolution
A mobile-first, responsive relaunch that took mobile traffic from 15% to 72%.
Canadian Olympic Club
The first gamified, social-login fan club for any National Olympic Team. Nearly half a million registered fans.
We Are Winter, Sochi 2014
Team Canada's most iconic campaign. #WeAreWinter was the most used hashtag of Sochi 2014 after #Sochi2014.
@TeamCanada content and platform partnerships
Seven years, three Games, and social channels that grew from 200K to 2 million.
What I’ve led
The disciplines behind the work
Creative and strategic, on a mission to connect people through digital experiences.
Social media
Build relationships, grab attention and tell a story, where, how and when the audience wants it.
Content
Establish credibility through your own stories and experience.
Brand
Embody who you are, why you are here, how you are unique and how you can make a difference.
Digital products
The best user experience for the audience: web, app, landing pages and UX.
Media
Segment, target and reach the audience through optimized paid media.
Data
Analytics, ticketing and revenue intelligence: dashboards that combine sales, inventory, forecasting and fan segments for executive decisions.
Digital partnerships
Turn sponsorships into measurable digital value: branded content, activations and valuation methods that show partners what their investment returns.
Loyalty & CRM
Card-linked rewards, fan identity and lifecycle marketing across email, SMS and CRM that turn casual fans into lifelong ones.
Innovation
A culture of experimentation: testing new ideas fast, measuring what works and scaling it, from first-of-its-kind loyalty to AI.
AI
Strategy, governance, education and internal products that move AI from experiments to capability.
Work with me
Want an AI OS for your organization?
I like arriving before the capability exists and building it.