You must’ve heard of Pinterest by now, the site where daily users have increased by more than 145% in 2012 alone. Out of the time people spend on Pinterest, only Facebook and Tumblr have more time spent on their sites.

Currently 97% of Pinteret fans are female and women post 85% of the content. When surveyed in the USA, the majority of Pinterest users were upper income women from the American heartland.

Pinterest is already generating more referral traffic to websites than YouTube, Google+ and LinkedIn combined.